
MUTUUM Brand Guide
About Mutuum
Mutuum is a next-generation lending ecosystem built on the principles of decentralization, transparency, and financial empowerment. By leveraging innovative Peer-To-Contract (P2C) and Peer-To-Peer (P2P) models, we create a trustless, efficient, and scalable environment for borrowers and lenders worldwide.
Our mission is to redefine lending by eliminating unnecessary intermediaries, enhancing capital efficiency, and ensuring security through smart contract automation. We prioritize financial accessibility, risk mitigation, and a seamless user experience.
At Mutuum, we uphold the values of integrity, innovation, and community-driven growth. Our commitment to decentralization fosters a fair and open financial system where users remain in full control of their assets.
Logo Variations
Full
The full size logo, uses a combination of Logomark and Wordmark

Logomark
Main logo inspired by Romans/Greek banks

Wordmark
Our type, can be used as watermark and added to Logo then more context is needed

Icon
A more minimalistic version of logo, used for mtTokens and small size cases

Typography
Plus Jakarta Sans
Main brand font used for sites
Pack my box with five dozen liquor jugs
Pack my box with five dozen liquor jugs
Pack my box with five dozen liquor jugs
Pack my box with five dozen liquor jugs
Pack my box with five dozen liquor jugs
Pack my box with five dozen liquor jugs
Pack my box with five dozen liquor jugs
-ExtraBold
-Bold
-SemiBold
-Medium
-Regular
-Light
-ExtraLight
Rethink Sans
Secondary Font used for social media, banners, posters etc.
The five boxing wizards jump quickly
The five boxing wizards jump quickly
The five boxing wizards jump quickly
The five boxing wizards jump quickly
The five boxing wizards jump quickly
-ExtraBold
-Bold
-SemiBold
-Medium
-Regular
Brand Colors
About
Using blue as the primary color and orange as the secondary color for a learning app can create a visually appealing and effective design. Blue evokes feelings of trust, calmness, and professionalism, making it ideal for the main interface. Orange, on the other hand, adds energy, enthusiasm, and creativity, making it perfect for highlights and call-to-action buttons.
Balance: Use blue for backgrounds and main elements, while orange should be used sparingly for accents and buttons to avoid overwhelming the user.
Black
#000000
Davy’s Grey
#5D5D5D
Orange
#D2B46F
Blue
#4277DB
White
#FFFFFF
Grayish Blue
#EDF4FC
Gradient
#D2B46F - #4277DB
Assets, examples and guides

Download Brand Kit
Zip - 17.4 MB