Brand Guide

MUTUUM Brand Guide

About Mutuum

Mutuum is a next-generation lending ecosystem built on the principles of decentralization, transparency, and financial empowerment. By leveraging innovative Peer-To-Contract (P2C) and Peer-To-Peer (P2P) models, we create a trustless, efficient, and scalable environment for borrowers and lenders worldwide.

Our mission is to redefine lending by eliminating unnecessary intermediaries, enhancing capital efficiency, and ensuring security through smart contract automation. We prioritize financial accessibility, risk mitigation, and a seamless user experience.

At Mutuum, we uphold the values of integrity, innovation, and community-driven growth. Our commitment to decentralization fosters a fair and open financial system where users remain in full control of their assets.

Logo Variations

Full

The full size logo, uses a combination of Logomark and Wordmark

Full

Logomark

Main logo inspired by Romans/Greek banks

Logomark

Wordmark

Our type, can be used as watermark and added to Logo then more context is needed

Wordmark

Icon

A more minimalistic version of logo, used for mtTokens and small size cases

Icon

Typography

Plus Jakarta Sans

Main brand font used for sites

Pack my box with five dozen liquor jugs

Pack my box with five dozen liquor jugs

Pack my box with five dozen liquor jugs

Pack my box with five dozen liquor jugs

Pack my box with five dozen liquor jugs

Pack my box with five dozen liquor jugs

Pack my box with five dozen liquor jugs

-ExtraBold

-Bold

-SemiBold

-Medium

-Regular

-Light

-ExtraLight

Rethink Sans

Secondary Font used for social media, banners, posters etc.

The five boxing wizards jump quickly

The five boxing wizards jump quickly

The five boxing wizards jump quickly

The five boxing wizards jump quickly

The five boxing wizards jump quickly

-ExtraBold

-Bold

-SemiBold

-Medium

-Regular

Brand Colors

About

Using blue as the primary color and orange as the secondary color for a learning app can create a visually appealing and effective design. Blue evokes feelings of trust, calmness, and professionalism, making it ideal for the main interface. Orange, on the other hand, adds energy, enthusiasm, and creativity, making it perfect for highlights and call-to-action buttons.

Balance: Use blue for backgrounds and main elements, while orange should be used sparingly for accents and buttons to avoid overwhelming the user.

Black

#000000

Davy’s Grey

#5D5D5D

Orange

#D2B46F

Blue

#4277DB

White

#FFFFFF

Grayish Blue

#EDF4FC

Gradient

#D2B46F - #4277DB

Assets, examples and guides

Brand Guide Assets

Download Brand Kit

Zip - 17.4 MB

FAQs